CHAIR OF TRUSTEES

James combines a lifelong love of golf with more than 15 years of business leadership across sport, property and commercial ventures. He went to the University of Central Florida on a golf scholarship and played professionally before moving into the business of the game, working on operations for the Tavistock Cup and later as a player agent with Icon Sports.

He went on to found a property development business in the Bahamas before returning to the UK, where he has held senior commercial and leadership roles. James is now Managing Partner at Camden Ventures.

As former Managing Director of Majesticks Golf Club, James helped launch Little Sticks in 2023, the programme that Golfers Give Back now leads as an independent charity. He brings commercial experience, strategic leadership and a deep connection to the programme’s roots to his role as Chair.

Trustee

Nicki is an Innovation Lead at Sport England with extensive experience across sport development, national implementation, innovation and women and girls’ sport. Throughout her career, she has worked across the education, community and national sporting landscape, developing programmes, building partnerships and creating opportunities that help more people to be active. Alongside her role at Sport England, she also supports clubs in the FA Women’s National League as a Club Consultant.

Nicki spent more than four years at the Youth Sport Trust, where she worked in partnership with organisations including The Football Association, Barclays and Disney and led flagship girls’ football programmes in schools across England. She later brought partners from across the school sport and physical activity sector together as United Action Manager.

Nicki is driven by a passion for innovation, collaborative working and building strong relationships, and brings a deep understanding of user-centred design and national programme development.

Trustee

Catherine is a recognised expert in the design, delivery and quality assurance of Physical Education, having supported hundreds of schools and thousands of teachers across the UK and internationally. A qualified PE teacher since 2004, she has extensive experience leading PE in primary schools and has held roles as a Primary PE Advisor and Specialist Leader of Education.

Throughout her career, Catherine has played a leading role in developing high-quality PE curricula, teaching resources, professional development programmes and nationally recognised qualifications. She is the author of Complete PE, an afPE-approved curriculum resource, and led the primary PE curriculum team that developed the planning and teaching resources for Oak National Academy.

Now Workforce and Quality Assurance Lead at the Association for Physical Education (afPE), Catherine is also part of the afPE-led team drafting the new national curriculum for Physical Education. At the heart of her work is a commitment to ensuring every child experiences high-quality PE that supports their holistic development and fosters a lifelong positive relationship with movement and physical activity.

Chief Executive Officer

Jordan has worked in sport since 2009, starting as a youth coach with Newcastle United and Newcastle United Women’s Football Club. He has since worked across grassroots, education and international sport, including as European Sustainability Strategist for Coaches Across Continents, a global leader in sport for social impact.

During more than eight years at the Youth Sport Trust, Jordan helped schools across the UK raise the quality of their PE teaching, first as a Project Officer and later as a Development Manager. Alongside this, he volunteered as Club Welfare Officer at Heworth Golf Club, bringing his love of golf and his commitment to young people together.

In 2023, Jordan joined Majesticks Golf Club as Head of Community and Impact, where he led the design of the Little Sticks programme from the start, from its pilot in six schools to now a national programme delivered in more than 300 schools to over 50,000 children and young people (2025/26). As Chief Executive, Jordan leads Golfers Give Back’s work to bring the programme to even more children.

Operations Manager

Alex is a passionate advocate for inclusive sport, driven by the belief that sport and physical activity can open doors for everyone, whatever their background, age or ability. She has built her career in sport development, partnerships and project management, with a particular focus on disability sport.

Alex spent more than five years at British Blind Sport, where, as National Partnerships Manager, she developed partnerships across the sport and sight loss sectors to widen opportunities for people living with sight loss. She also supported the delivery of the IBSA World Blind Games 2023, led a national awareness project for Retina UK, and drove the growth of accredited clubs across Great Britain as Network Development Manager at Special Olympics Great Britain.

Alex joined Majesticks Golf Club as Impact Executive in 2025, supporting the delivery of Little Sticks in schools across England. As Operations Manager, she now oversees the day-to-day running of the Little Sticks programme at Golfers Give Back.